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by Dr. Harry Bloom, Founder and President, Benchmarking for Good

The pandemic represented a hugely challenging time for teachers, and they rose magnificently to meet that challenge. But for many, doing so was exhausting. And one consequence of that is a worrisome trend of faculty members retiring or shifting to less demanding, potentially more rewarding professions.


In this environment, it is fair to ask: what segments of the private school market are responding most positively to attract and retain qualified teachers? Which school segments represent the Gold Standard for how to actively support faculty members?


Based on our analysis of NAIS’ DASL information, the resounding champion supporters of faculty are Quaker schools! Relative to the entire universe of private day schools and their key faith based subsegments, Quaker schools are standouts on the dimensions of salaries, benefits, student to teacher ratios, teaching load, and professional development funding.


Implications

Now is the time for school leaders to recognize that there is no higher priority than the recruitment and retention of qualified faculty, and that at the current moment, this is an area of significant pressure. School leaders should emulate the kinds of investments Quaker schools have made in order to meet this challenge and reap the benefits of a happier staff and an enhanced value proposition.


Benchmarking for Good, Inc.

Benchmarking for Good is a 501c3 nonprofit corporation whose mission is to help non-profit organizations of all types to better fulfill their missions by using comparative benchmarking and research to enhance the effectiveness and efficiency of their operational processes, reduce unnecessary costs, increase the productivity of assets, personnel, expenditures and investments, and maximize revenues.


Benchmarking for Good invites associations of nonprofits that have a desire to put benchmarking to work for their members to submit a grant proposal outlining their goals and ability to support a Benchmarking for Good project. We offer a range of benchmarking related services including analysis, opportunity definition, implementation planning consultation, and staff training.


Please contact Dr. Harry Bloom at harrybloom@benchmarkingforgood.org to arrange an introductory discussion.


 
 
 

By Dr. Harry Bloom, President, Benchmarking for Good

The Need for Intervention

Ahead of its Fall 2023 Grantmaking Cycle, Benchmarking for Good, Inc. analyzed the state of small private schools. What we discovered has shaped our upcoming round of grants. Specifically, we discovered that in 2022/23, smaller private schools continued its long term trend of manifesting an attrition rate significantly higher than that prevailing in larger private schools.


Pain of High Attrition

This elevated level of attrition is harmful from two key standpoints. Financially, losing such a large percentage of the student body takes a major toll on revenue and drives up cost per student--which is relatively fixed in nature.

Compensation Gaps

In fact, smaller schools generate 12-25% lower net tuition revenue per student than larger schools. And, as a consequence, smaller schools’ faculty compensation trails that of larger private schools’ by 5-14%, driven heavily by lower benefits spending.



While compensation is a negative inducement to work in a smaller private school, one offsetting factor that might promote a desire to work in a smaller private school is a slightly lower student to faculty ratio.

Grants to Study and Develop Corrective Action: Be in Touch

So, what is driving higher attrition in smaller private schools? We are not certain but it might relate to one or more of the following factors. Our intention is to launch a Grantmaking effort involving research and expert consulting targeted at associations of small private schools, beginning in the Fall. We invite interested school associations to visit our website, review our Grant opportunities page, and complete our Contact Us form. A member of the Benchmarking for Good team will be in touch to discuss next steps.


 
 
 

By Dr. Harry Bloom, President and Founder, Benchmarking for Good


Private school tuition is a mainstay topic at the dinner tables of private school families and a cause of great angst among school leaders and Board members. Why? It is very simple. There are two potentially conflicting needs that have to be satisfied. The first: being perceived as affordable to lots of families. The second: maximizing tuition income in order to fund an exceptional program.


Striking this balance is hard. And, It turns out, that Catholic and Jewish day schools go about it differently.

One might make the case that the Catholic model is stronger because it offers greater transparency: Tuition actually paid is closer to the official tuition rate. In contrast, as can be seen below, the difference between the Jewish day school’s “list price” for tuition and tuition actually paid is significantly broader. Thus, the advertised tuition is arguably higher than it needs to be, potentially dissuading some families from applying and making it harder to convey strong value relative to tuition. The counter argument is that the Jewish day school model of displaying a higher list price relative to anticipated tuition enables it to capture more tuition dollars from those more affluent families who are committed to enrolling even at a relatively high price.


On balance, the argument appears more compelling for the "Catholic model" (which is also practiced by a significant minority of Jewish day schools) for more closely aligning “gross tuition” and “net tuition” and thereby (1)attracting more potential prospective families and (2)reducing the risk that prospective families learn that significant tuition "deals" are available and become more inclined to negotiate their own deal.


Examining the Data:

Catholic and Jewish Day School Tuition-Related Metrics Compared

Our sample is drawn from approximately 100 (each) Jewish day schools and Catholic day schools reporting data in NAIS’ DASL database.

  1. 2022/23 Ratio of Gross Tuition + Fees Dollars Charged Relative to Operating Expenses. On this Metric Catholic and Jewish Day Schools are aligned!

First, we assessed how 2022/23 gross tuition and fees dollars compared to total school operating expenses. As can be seen below, there is relative parity between Catholic and Jewish day schools on this metric, with both school segments setting gross tuition and fees levels at 95-97% of operating expenses. Thus, assuming every student paid the list price for tuition and fees, the schools would have collected virtually enough money from tuition and fees to fund their operating expenses with little need for other sources of income.








2. 2022/23 Ratio of Net Tuition Compared to Gross Tuition. In contrast, when we analyzed the ratio of actual net tuition and fees dollars generated versus gross tuition and fees we see a 9% difference between the results for Catholic and Jewish day schools.



For the median Jewish day school in the sample, the 9% difference relative to the Catholic school rate amounts to over $700k in 2022/23.

What might account for this difference?

● One possibility is that the Jewish day schools are serving a population with less discretionary income than the Catholic schools. Our demographic analysis of a significant number of school populations does not tend to support this hypothesis. We find that both Catholic and Jewish day schools tend to be mission driven to be demographically inclusive and have a mix of large and small families.

● Another possibility might be that parents considering Jewish day schools are considering a wider array of alternative school types than Catholic families, including independent schools, charter and public schools, and therefore may be more inclined to require discounts from "list price" tuition levels. This is more likely to be true of non-Orthodox Jewish and non Orthodox families represent a very significant percentage of the NAIS DASL school sample. But the reality is that in our experience a relatively high percentage of families enrolled in Catholic schools are not affiliated with the Catholic faith--and thus they too are likely presented with a fair number of school choice options.


Net, there is a not a simple answer that explains the causes of this factual phenomenon, but it is real. Moreover, the gap between Gross and Net Tuition appeared to increase in 2022/23 relative to the previous several years. The good news: whatever the cause of the phenomenon, there is a logical and attainable solution to at least partially and meaningfully address the problem of low tuition realization.



Key Concept: To increase their School's Tuition Realization, School Leaders Need to Document and Communicate the Valuable Outcomes their School Offers that More than Justify its Tuition!


This is a basic, commonsense three step process.

  1. First, school leaders need to conduct research to identify those critical outcomes that current and prospective families desire from their child's school.

  2. Second, they need to take the trouble to document their own school's relevant outcomes on those vital factors.

  3. Third, they need to actively communicate those outcomes in every school communication medium, in creative and compelling ways, year round.

In our experience, schools that take this disciplined approach can predictably both grow enrollment and also increase tuition realization.


Benchmarking for Good welcomes hearing from you relative to your thoughts about this article and the subject at hand. Our Mission is to help nonprofits utilize benchmarking to identify improvement opportunities and utilize best practice to capitalize on them. We offer grants to associations of nonprofits in support of this important work. If you are interested in discussing how to capitalize on our grant opportunities, please visit our website at www. Benchmarkingforgood.org for more information and to complete a brief application.



















 
 
 
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